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Marketing Analyst

January 2022
Chicago, IL

The Marketing Analyst will leverage his/her strong technical data acumen to evaluate marketing activities, identify insights and trends and make strategic recommendations. This role requires an intellectually curious, highly analytical individual with the ability to think and act strategically. The ideal candidate understands the omnichannel customer experience, is passionate about data, thrives in a fast paced, highly engaged environment and looks to challenge the status quo.

Responsibilities

  • Build a deep understanding of VBR's marketing channels, strategies, systems, data systems and KPIs
  • Develop an in-depth understanding of our marketing data; leverage that knowledge to identify trends, derive insights and make actionable recommendations
  • Build, refine and produce reports and dashboards to monitor the performance of our marketing programs, campaigns and initiatives; partner with global counterparts to ensure consistency
  • Acquire expertise on VBR's buyers journey and funnel, from first touchpoint to conversion; develop and test hypotheses that maximize booking conversion rates
  • Build customer acquisition and attribution modeling; analyze data and formulate recommendations for how to increase the quality and quantity of sales leads
  • Develop a lead scoring methodology to help identify marketing qualified leads (MQLs) that have evolved into sales qualified leads (SQLs)
  • Enhance customer segmentation and targeting capabilities to drive conversion by increasing the relevance of marketing campaigns
  • Establish performance benchmarks across our marketing channels; empower co-workers with the ability to measure the campaign performance
  • Support marketing reporting infrastructure; evaluate current technology, systems, processes and tools and make recommendations to improve


Qualifications

  • Bachelor's degree, preferably in math, engineering, computer science, business or marketing
  • Minimum three years' success in a marketing analytics role at an agency or ecommerce company
  • Strong SQL, DAX and M, including proficiency in developing queries
  • Demonstrated success in creating and maintaining reports using data visualization tools (e.g. Power BI, Tableau)
  • Working knowledge of software applications, including SAS and SPSS
  • Strategic thinker who loves using data to drive decisions and proactively seeks opportunities to learn
  • Articulates thoughts and ideas clearly, concisely, and persuasively (both written and verbal)
  • Self-starter with hands-on approach and ability to multi-task
  • An entrepreneurial spirit and desire to help build a new function from the ground up
  • Tech-savvy with advanced proficiency in Excel, Google Analytics
  • Travel industry experience preferred

 

To apply: Send your resume to [email protected]